Relationship marketing is about producing an impression that’s favorable enough that your customers think of your business first and foremost. That entails giving them something that goes above and beyond what they’d ordinarily get in dealing with other companies. It doesn’t have to be a lot and you don’t have to offer the world. It’s astonishing how just a bit can go a long way to guaranteeing that your clients think of you.
Offer surpassing customer service to those that buy from you. You can do this by training your staff to be able to address buyer concerns. Instruct and coach your employees, as well as yourself in the ways of positive and productive communication. Customers love doing business with others that keep a positive attitude.
Providing a money back guarantee to your buyers also assists you in establishing a trusting relationship. Please, don’t skimp on this. If you have a money back guarantee of, say, 30 or 60 days, people are likely to be more willing to use your product or service, since they know they can return it for a full refund should they dis-like it. And you must absolutely honor that money back guarantee. The Internet is great for what it can do, but it’s also going to bite you if you do not do a good job. Word travels very quick that you are not to be believed if you don’t do what you say you’re going to do.
Everybody likes receiving the royal treatment, particularly new buyers. When you are able to, determine a way to add value to what they buy. Offer up more information on how to utilize a product, coupon for the next purchase or have a great day! It doesn’t need to be an immense gesture just something that says you appreciate their business. You will be able to occasionally add value by not selling something. Sounds counterintuitive but, if a customer asks for something they truly don’t need and you save them money you’ll have a lifelong buyer.
I’ve recently received some great feedback (thanks) from @BenjaminPrice on Twitter and he made a very good point about this point; “A quibble is it seems to make it more contrived than authentic”. Believe me, this is not my intent.
In fact, I would venture to say that if you are not authentic when dealing with your customers, then they will see through you, which may do more harm than good. To all that provide feedback, I thank you as it will help me to improve my writing for the future.
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